BMW vs Audi: Brand History
Audi and BMW have very different stories, as you might expect. Both are known for German engineering and performance and have been for much of their 100-plus-year-long histories.
August Horch founded the company which we know today as Audi back in 1910. BMW, meanwhile, was created just a few years later in 1916, first as a manufacturer of aircraft engines.
For that reason, many believe the BMW logo is a propeller blade. Actually, the Blue-and-White logo is an inversion of the Bavarian colors-fittingly, for the company known as Bavarian Motor Works! The Audi brand's four rings symbolize the merger of four auto manufacturers: Audi, DKW, Horch, and Wanderer.
BMW & Audi Luxury Cars
Coupe? Convertible? Crossover? You'll have a wealth of options when you shop BMW or Audi. These car brands offer all the most popular luxury body styles, as well as many performance models. If you want a plug-in hybrid or electric car, both have you covered.
For high performance, consider the BMW M line, as well as the Audi S and RS lines. With more powerful engines and specially tuned suspensions and brakes, you can enjoy every drive to the fullest!
How BMW Style Stands Out
Every luxury car brand has a sense of character. Otherwise, it simply wouldn't stand out on the streets and in the minds of shoppers! Audi and BMW
Audi has been known for its bold and geometric Singleframe® grilles and sculpted character lines. Some models even feature quattro® blisters over the wheel arches, another sign of their performance. If you choose a BMW, you may have the good fortune to experience these brand-exclusive features:
- Panoramic Sky Lounge LED Roof-Add drama to the nighttime drive with this feature, available on select models. Choose from several brilliant shades of light to illuminate the moonroof.
- Laserlight technology-Icon Adaptive LED headlights, available on select models, feature BMW Laserlight technology. The Blue design elements look sharp and make the lights more efficient.
- Kidney grille-For decades and decades, nearly every BMW has featured a twin kidney grille. Over time, these grilles have evolved to become smarter and more aerodynamically useful!
Is Audi or BMW Better?
The BMW and Audi brands are both unique, with character that appeals to different luxury car drivers. If you're wondering whether a BMW will suit your Franklin, Brentwood, and Nashville, TN, driving needs, we welcome you to stop by our showroom for a closer look.
See your favorite BMW cars in action: Schedule a test drive at BMW of Nashville today. Our automotive experts will be here to help you discover your dream ride!
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The classic Blue and White colors of BMW and the familiar four rings of Audi can be recognized the world over. Those logos are signs of their brands' incredible successes over the decades. Nashville, Brentwood, and Franklin, Tennessee, drivers want to discover why that is.
Audi and BMW have very different stories, as you might expect. Both are known for German engineering and performance and have been for much of their 100-plus-year-long histories.
BMW X1
Audi has been known for its bold and geometric Singleframe® grilles and sculpted character lines. Some models even feature quattro® blisters over the wheel arches, another sign of their performance. If you choose a BMW, you may have the good fortune to experience these brand-exclusive features:
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