The battle is heating up between BMW and Lexus, two luxury car brands known near Nashville, Franklin, and Brentwood, Tennessee. Both are iconic brands with well-known entries in many vehicle segments.

On this page, you can see how popular BMW cars compare with their Lexus counterparts. Discover your dream car as you start your research with our collection of comparisons! They're just a click away-and remember, you can reach out to us at BMW of Nashville with any questions.

BMW vs Lexus: Battle of the Brands

As luxury brands, Lexus and BMW offer a selection of high-end models. They offer many sedans, coupes, crossovers, and SUVs (Sports Activity Vehicles®, or SAVs®, in BMW parlance). BMW is well-known for its lineup of Series and X models, which include:

Moreover, BMW cars are better known for pure performance than their Lexus counterparts. You can see this from the brand's rear-wheel drive, standard on many models, as well as the vast selection of models available from BMW M, the brand's performance arm.

Lexus does offer a handful of performance-tuned vehicles, most notably the Lexus LC. Only BMW has dozens of performance models, however, and most of them are specially tuned versions of their Series and X models.

BMW & Lexus: The Look of an Icon

Every luxury car brand has its own sense of style. BMW and Lexus steal your attention with bold front and rear fascias, among other attractive style cues and features. 

The spindle grille design used by Lexus looks dynamic on every model. You will often see it flanked by available Premium Triple Beam LED headlamps that illuminate like only a Lexus can! Still, BMW offers many brand-exclusive features you won't find in a Lexus, such as:

  • Hofmeister kink-named after then-BMW director of design, William Hofmeister, this is a low forward bend at the C-pillar, suggestive of the brand's signature rear-wheel drive.
  • Kidney grille-since 1933, nearly every BMW has featured a twin kidney grille. Over time, it has evolved, becoming smarter and more functional in terms of aerodynamics.
  • Laserlight technology-this technology, present in select BMW headlamps, use 30% less energy than LED bulbs. Specific blue elements and BMW Laser emblems reveal light as art!

Bask in a BMW Panoramic Sky Lounge

Slide inside any Lexus or BMW, and you can surround yourself with luxury. High-end materials, including available leather-appointed seats and stylish wood and metal accents, elevate every drive.

Some BMW cars feature available Glass Controls, adorning the center console controls with handmade, diamond-cut glass trim. Though both brands offer ambient interior lighting, BMW really takes it to the next level with its Panoramic Sky Lounge LED Roof.

Available on several of the larger BMW models, this feature adds ambience to the panoramic moonroof. Choose from varied, vibrant colors and illuminate thousands of points of LED light for stunning nighttime driving! Though Lexus is known for its beautiful interiors, it lacks a feature quite like this.

Is BMW Better Than Lexus?

 While we wouldn't say BMW is better than Lexus-every brand has its selling points-there are certainly some features and capabilities exclusive to the cars from Bavarian Motor Works.

We invite our Nashville, Franklin, and Brentwood, TN, readers to see what we're talking about. Swing by the showroom at BMW of Nashville and check out the features you've read about in these comparisons!

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