THE Sonic Price

The Bedrock of Our Approach

The dealership experience should be simple and straightforward. That's why each of our vehicles features the Sonic Price™:

Based on the selling price of identical vehicles in your community

Accurate and in line with what you have researched

A great way to eliminate the time-consuming, back-and-forth negotiation process


The Sonic Price removes uncertainty and stress so you can enjoy buying your next car. Find your next BMW today.

The Sonic Automotive Guest Experience