Guest Experience

The Sonic Automotive
Guest Experience

We've redesigned the car buying process around you

Our new approach to car buying puts you in the driver's seat. Stop by BMW of Nashville today for a better guest experience, from the moment you walk in to the time you leave.

We hire Experience Guides. Not salespeople.

Our team does not work on commission. Our Experience Guides are here to assist you in finding the vehicle that's truly right for you, and one person will walk you through the entire buying journey. From beginning to end, we'll help you find a car that fits your needs.


Our process is streamlined for your convenience.

Using the latest technology, we've simplified our paperwork and reduced the number of documents you have to sign to get you in and out in less than an hour. We'll also assign you one, dedicated Experience Guide to assist you from browsing to buying so that you're never bounced from person to person.


With the Sonic Price®, there's no need to haggle.

You can skip the back-and-forth negotiations because each car we sell comes with the Sonic Price so you'll always get our best price upfront.


We offer a fair appraisal of your trade-in.

Selling your car? We offer fair market value in a pressure-free environment. Our trained Experienced Guides will walk around your car with you to explain how scratches and dings may affect your trade-in value, pull sale data for comparable vehicles in your area, and work with you to determine a fair price for your vehicle. It's all part of our Active Trade Appraisal process.


Our state-of-the-art technology and superior service exceed expectations.

From start to finish, we want your BMW of Nashville experience to be a positive one. Browse our inventory, get a price, and even apply for financing right from your laptop, tablet or smartphone. Once you're ready to buy, visit us in-person, where our tablet-based buying process can save you time and money. We'll walk you through our inventory, help you secure financing that suits your budget, and build a respectful customer-dealer relationship that lasts long after you drive your car off the lot.


We want your purchase experience to be as enjoyable and stress-free as possible. Shop our inventory of exceptional vehicles today.

The Sonic Automotive Guest Experience

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